1920's |
1922
First Commercial Introduced on Radio Broadcast |
1926
Musical Commercial Saves Wheaties From Extinction |
1929
A Success Story ... From Near Extinction to Top Selling Brand |
1920's
Sponsor Dilemma ... How To Sell The Product On The Air |
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1930's |
1930
Coca-Cola Signature Versatile Piece of Music |
1932
Colonial Oil/Standard Oil (NJ) Sponsors Unusual Format |
1932
Sunny Days For Sunoco As Radio Sponsor |
1933
Colgate Introduces First Soap Serial Sponsor, First Daytime Serial Program |
1933
P & G Sponsors First Daytime Serial |
1933
Actress Loses Weight By Using Sponsor |
1933
Fizzy Pain Reliever Provides Own Sound Effects |
1934
Two Products Make People Smile |
1934
Mysterious Reporter Interviews for Laxative |
1934
Jell-O Gets Ribbing, High Ratings on Jack Benny Program |
1934
Major Sponsor, Heavy Publicity Equals Big Bust |
1935
Comic Strip Character Changes Diet For Radio Show |
1935
Coffee Gives Amateurs A Chance on Talent Show |
1935
Team Effort of Popular Pain Reliever Stifles Pain |
1935
Lever Bath Soap Makes Radio Debut In Five Minute Ads |
1936
Famous Tooth Powder Bossy Product |
1936
Famous Laxative Brand Gives Beauty To Skin |
1937
Famous Babies Sell Products on Radio |
1937
Lever Shortening, Soap Characters Good Advertising Combo |
1937
PandG Naptha Soap Sponsors New NBC (Red) Serial |
1939
Unusual P&G Dentifrice Cleans Teeth |
1939
Popular Cleanser, Great Cleaner, Terrible Sound Effect |
1930's
Magazine Economists Heard on Radio |
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1940's |
1940
Pure Oil Sponsors Radio's Dean of Commentators |
1940
New Quick Lux Flakes Wins Hand Test |
1941
Bad Boy Of Radio Helps Increase Shoe Sales |
1941
In-Product for Over-35 Crowd |
1941, 1949
Actress Introduces Popular, Affordable Cosmetics |
1941, 1953
P&G Soap Drab In Color, Great For Washing Hands |
1942
Cigarette Pack Color Serves in War |
1942
Chatty Choo-Choo Praises Blue Bottle Pain Reliever |
1943
P & G Beauty Soap Introduces World's Easiest Diet |
1944
Amazing Tooth Paste Compared To Jeweler's Polish |
1945
Intimidation Sells Bath Soap |
1945
Colgate Shampoo Says "Halo" With Musical Jingle |
1945
Move Over MacArthur - Dreft Returns |
1945
Antacid Introduces Unpleasant, But All American Adversary |
1946
Announcer's Dilemma, Wild Ending |
1946
C.P.P. Shave Creams Prove Comfortable Shaves |
1946?
Klean Soap - The Unknown Sponsor |
1947
"Push Pull, Click, Click" Begins New Era In Shaving |
1947
Doctors Recommend Smoking Camels |
1947
Tea Time on Talent Scouts Program |
1947
Coloring Cudahy Margarine is "E-Z!" |
1948
Stomach Remedy Perfect Sponsor For ABC Drama |
1948
Rexall Takes Merciless Ribbing On NBC Comedy |
1948
Amazing Shampoo Does Wonders for Dream Girls |
1948
Popular Insecticide The Sensation of 1948 |
1948
P&G Shampoo Unveils New Image, New Shampoo |
1948
Heavier Shave Cream Equals Close, Smooth Shaves |
1949
Hateful Character Sells Postum on Radio |
1949
Europe's Soap Shortage Eased |
1949
Husbands Victorious Over Wives in Stunning Upset |
1949
Shampoo Promotion Gets Actress' Dander Up |
1949
Home Permanent Finest Wave At Any Price |
1949
Tide's In..... Soap's Out! |
1949
Lifebuoy Lightens Up in Fight Against "B.O." |
1949
The Main Event: Sealtest Variety Theater |
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1950's |
1950
Candid Commercial Heard on Candid Mike |
1951
New Chlorophyll Table 'Ennds' Odor |
1951
Kraft Strikes Oil.....For Cooking |
1951
Popular Soap Takes Pot Shots At Detergent |
1952
Popular Beer Puts Milwaukee On Map |
Milwaukee On Map
1952
Unique Products Go "Poof!" On Game Show |
1953
Modern Technology Used For Making Popular Cigarette |
1953
Blue Detergent Ends Washday Blues |
1955
Dishwashing is Nice - Well Almost! |
1956
Oil Company Says Good-Bye To Radio After 29 Years |
1959
Johnny Celebrates 25 Years Calling For Philip Morris |
1950's
Multi Sponsors Signal Beginning of End of Radio's Golden Age |
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Old Time Radio |
OTR
HELP WANTED: Odd Announcer's Jobs (I) |
OTR
Commercial Boners Amuse Listeners (I) |
OTR
Commercial Boners Amuse Listeners (II) |
OTR
Sponsor Promotions Popular With Radio Listeners (I) |
OTR
Sponsor Promotions Popular With Radio Listeners (II) |
OTR
Home Front Doing Its Job (I) |
OTR
Home Front Doing Its Job (II) |
OTR
Not-So-Famous Products (I) |
OTR
Not-So-Famous Products (II) |
OTR
Listeners Not Impressed With Radio Commercials |
OTR
Radio Advertising & Controversy |
OTR
Radio Advertising ... The Unusual and Bizarre |
OTR
Everyone Takes Part In Radio Commercials |
OTR
Radio Sponsor Adversaries Try To Share Misery With Listeners |
OTR
Whats-Its-Name Was Major Radio Sponsor During Golden Age (I) |
OTR
Selling Products On The Air Stepping Stone To Greater Things |
OTR
Radio Sponsors In The Shadow
Part I |
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